Cookie Policy
A cookie is a piece of text, which asks permission to be placed on your computer’s hard drive. Once you agree, your browser adds that text in a small file. A cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. Denial of a traffic log cookie should not prevent you from using this site, however it may restrict the use of certain features.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. This practice is strictly in force. We know that people have concerns about cookies, but we believe that the benefit we both gain from their proper use is worthwhile. You may set your web browser (Microsoft Internet Explorer or Netscape Navigator) to notify you of cookie placement requests or decline cookies completely. You can delete the files that contain cookies – those files are stored as part of your Internet browser.
We use cookies in three ways:
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Essential Cookies: these are used to enable core website functionality and monitor performance. Without these, you will not be able to use the website fully. They do not contain your personal information.
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Functional Cookies: these are used for social media sharing and to all collection of data so that other companies can show adverts that may be relevant to you. The inclusion of functional cookies also enables Essential cookies to function.
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Marketing Cookies: these allow us to monitor marketing campaigns and allow Google to personalise marketing content on third party websites. These will remain effective for a maximum of 30 days after you close your browser.
Our use of cookies enables us to improve our website in order to tailor it to customer needs. If you choose not to accept Functional and Marketing cookies, this should should not prevent you from using this site; however it may restrict the use of certain features.
| Cookie Type | Cookie Function | Cookies |
|---|---|---|
| Essential | Core website functionality and performance monitoring i.e. basket identification, payment processing etc |
ASP.NET_SessionId, marshalls-eu-cookie |
| Functional | Additional website functionality and Social Media sharing functions i.e Live Chat, Facebook ‘Like’, Google +1 etc |
__utma, __utmb, __utmc, __utmd, __utmv, __utmx, __utmz |
| Marketing | Allows us to monitor effectiveness of marketing campaigns and personalise content on 3rd party websites |
Force24 Cookies & Tracking
Our organisation utilises Force24’s marketing automation platform.
Force24 cookies are first party cookies and are enabled at the point of cookie acceptance on this website. The cookies are named below:
- F24_autoID
- F24_personID
They allow us to understand our audience engagement thus allowing better optimisation of marketing activity.
f24_autoId – This is a temporary identifier on a local machine or phone browser that helps us track anonymous information to be later married up with f24_personid. If this is left anonymous it will be deleted after 6 months . Non-essential, first party, 10 years, persistent.
f24_personId – This is an ID generated per individual contact in the Force24 system to be able to track behaviour and form submissions into the Force24 system from outside sources per user. This is used for personalisation and ability to segment decisions for further communications. Non-essential, first party, 10 years, persistent.
The information stored by Force24 cookies remains anonymous until:
- Our website is visited via clicking from an email or SMS message, sent via the Force24 platform and cookies are accepted on the website.
- A user of the website completes a form containing email address from either our website or our Force24 landing pages.
The Force24 cookies will remain on a device for 10 years unless they are deleted.
Other Tracking
We also use similar technologies including tracking pixels and link tracking to monitor your viewing activities
Device & browser type and open statistics
All emails have a tracking pixel ( a tiny invisible image ) with a query string in the URL. Within the URL we have user details to identify who opened an email for statistical purposes.
Link Tracking
All links within emails and SMS messages sent from the Force24 platform contain a unique tracking reference, this reference help us identify who clicked an email for statistical purposes.